Monday, February 8, 2010

Super Bowl Commercials

What is the company?
Playstation

Who is the target audience:
mostly younger male gamers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor along with action

How were camera shots and editing used to enhance the message?
The camera used short cuts to make the commercial somewhat more suspenseful

What is the slogan/message for the company?
Live in your world play in ours

Was the message effective? Why or why not?
Yes it was effective because a football video game was being advertised during a football game

What is the company?
Budweiser

Who is the target audience:
beer drinking football fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor

How were camera shots and editing used to enhance the message?
use the replay shots

What is the slogan/message for the company?
no slogan

Was the message effective? Why or why not?
It was effective because the commercial was funny and involved football

What is the company?
Chrysler

Who is the target audience:
women of driving age with money

What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity to endorse their product

How were camera shots and editing used to enhance the message?
they made everything seem dramatic and sleek

What is the slogan/message for the company?
Drive and love

Was the message effective? Why or why not?
not for me because i would drive a truck

What is the company?
Pepsi Twist

Who is the target audience:
Teenagers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity and humor

How were camera shots and editing used to enhance the message?
used camera shots to show more suspense

What is the slogan/message for the company?
A twist on something good

Was the message effective? Why or why not?
Yes i like the celebrity

What is the company?
Fed Ex

Who is the target audience:
Adults who would use the service

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor because the employee is so loyal

How were camera shots and editing used to enhance the message?
They made the commercial more dramatic

What is the slogan/message for the company?
No slogan

Was the message effective? Why or why not?
Yes because it was almost like a satire

What is the company?
Dodge

Who is the target audience:
Men of driving age

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and action

How were camera shots and editing used to enhance the message?
It was used to show how powerful the truck is

What is the slogan/message for the company?
Grab life by the horns

Was the message effective? Why or why not?
Yes it was in my target audience

What is the company?
Gatorade

Who is the target audience:
People who are sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity with action

How were camera shots and editing used to enhance the message?
They made it seem as if jordan was sweating gatorade

What is the slogan/message for the company?
Is it in you

Was the message effective? Why or why not?
Yes because i like sports

What is the company?
ESPN

Who is the target audience:
sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor

How were camera shots and editing used to enhance the message?
Used to show confusion

What is the slogan/message for the company?
this is sportscenter

Was the message effective? Why or why not?
Yes the commercial used a lot of sports figures

What is the company?
H&R Block

Who is the target audience:
Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and humor

How were camera shots and editing used to enhance the message?
used quick camera shots to tell backstory

What is the slogan/message for the company?
Dont give bad advice

Was the message effective? Why or why not?
Yes the commercial was good b/c of willie nelson

What is the company?
Bud light

Who is the target audience:
beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor

How were camera shots and editing used to enhance the message?
to show some backstory

What is the slogan/message for the company?
no slogan

Was the message effective? Why or why not?
yes it was funny

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