What is the company?
Playstation
Who is the target audience:
mostly younger male gamers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor along with action
How were camera shots and editing used to enhance the message?
The camera used short cuts to make the commercial somewhat more suspenseful
What is the slogan/message for the company?
Live in your world play in ours
Was the message effective? Why or why not?
Yes it was effective because a football video game was being advertised during a football game
What is the company?
Budweiser
Who is the target audience:
beer drinking football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
use the replay shots
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
It was effective because the commercial was funny and involved football
What is the company?
Chrysler
Who is the target audience:
women of driving age with money
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity to endorse their product
How were camera shots and editing used to enhance the message?
they made everything seem dramatic and sleek
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?
not for me because i would drive a truck
What is the company?
Pepsi Twist
Who is the target audience:
Teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity and humor
How were camera shots and editing used to enhance the message?
used camera shots to show more suspense
What is the slogan/message for the company?
A twist on something good
Was the message effective? Why or why not?
Yes i like the celebrity
What is the company?
Fed Ex
Who is the target audience:
Adults who would use the service
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor because the employee is so loyal
How were camera shots and editing used to enhance the message?
They made the commercial more dramatic
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
Yes because it was almost like a satire
What is the company?
Dodge
Who is the target audience:
Men of driving age
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and action
How were camera shots and editing used to enhance the message?
It was used to show how powerful the truck is
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yes it was in my target audience
What is the company?
Gatorade
Who is the target audience:
People who are sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity with action
How were camera shots and editing used to enhance the message?
They made it seem as if jordan was sweating gatorade
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yes because i like sports
What is the company?
ESPN
Who is the target audience:
sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message?
Used to show confusion
What is the slogan/message for the company?
this is sportscenter
Was the message effective? Why or why not?
Yes the commercial used a lot of sports figures
What is the company?
H&R Block
Who is the target audience:
Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and humor
How were camera shots and editing used to enhance the message?
used quick camera shots to tell backstory
What is the slogan/message for the company?
Dont give bad advice
Was the message effective? Why or why not?
Yes the commercial was good b/c of willie nelson
What is the company?
Bud light
Who is the target audience:
beer drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
to show some backstory
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
yes it was funny
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