Hard News story is around 600 words
starts with a summary lead
anything from yesterday is todays hard news
Soft News stories are human interest
Timeliness does not matter
Feature story is a much longer piece
article really explores topic
Less time sensitive then Hard News
Editorial is an opinion piece
deal with hot topic issues
Structure is basically same for all types of news stories
Hard News story is about giving facts
Soft News/Feature use literary analysis more frequently
The Body of the story goes in to the detail
No opinion in Hard News stories
Stories must capture the human senses to be more effective
1. Find a Topic
2. Find an Angle
3. Collect Data
4. Gather Interviews
5. Write the Story
6. Proofread Story
Write story in inverted pyramid form write info into story from most important to least important
Friday, February 26, 2010
Tuesday, February 23, 2010
Tuesday, February 16, 2010
Laws & Ethics notes
1st amendement protects speech, petition, religion, assembly and press
Tinker vs. Des Moines School District:
Wore black arm bands to school to protest Vietnam war and were suspended. Supreme court sided with students and said students keep 1st amendment rights in school.
Bethel School District vs. Fraser:
Kid suspended for giving bad speech in front of school. Supreme Court ruled in favor of the school saying that they had the right to censor indecent language.
Hazelwood school district vs. Kuhlmeier:
Articles written in the school newspaper about teenage pregnancy were censored. The Supreme Court ruled with the school that student expression could be sponsored if it goes against a school's teachings.
Morse vs. Frederick:
Kids held up sign that said Bong Hits 4 Jesus during Olympic Torch march past school when it was cancelled. The school suspended them and won the case because the students were on a field trip.
Libel- A defamatory statement published to at least one other person that is a false statement of fact. (Slander is spoken Libel)
Tinker vs. Des Moines School District:
Wore black arm bands to school to protest Vietnam war and were suspended. Supreme court sided with students and said students keep 1st amendment rights in school.
Bethel School District vs. Fraser:
Kid suspended for giving bad speech in front of school. Supreme Court ruled in favor of the school saying that they had the right to censor indecent language.
Hazelwood school district vs. Kuhlmeier:
Articles written in the school newspaper about teenage pregnancy were censored. The Supreme Court ruled with the school that student expression could be sponsored if it goes against a school's teachings.
Morse vs. Frederick:
Kids held up sign that said Bong Hits 4 Jesus during Olympic Torch march past school when it was cancelled. The school suspended them and won the case because the students were on a field trip.
Libel- A defamatory statement published to at least one other person that is a false statement of fact. (Slander is spoken Libel)
Monday, February 8, 2010
Super Bowl Commercials
What is the company?
Playstation
Who is the target audience:
mostly younger male gamers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor along with action
How were camera shots and editing used to enhance the message?
The camera used short cuts to make the commercial somewhat more suspenseful
What is the slogan/message for the company?
Live in your world play in ours
Was the message effective? Why or why not?
Yes it was effective because a football video game was being advertised during a football game
What is the company?
Budweiser
Who is the target audience:
beer drinking football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
use the replay shots
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
It was effective because the commercial was funny and involved football
What is the company?
Chrysler
Who is the target audience:
women of driving age with money
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity to endorse their product
How were camera shots and editing used to enhance the message?
they made everything seem dramatic and sleek
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?
not for me because i would drive a truck
What is the company?
Pepsi Twist
Who is the target audience:
Teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity and humor
How were camera shots and editing used to enhance the message?
used camera shots to show more suspense
What is the slogan/message for the company?
A twist on something good
Was the message effective? Why or why not?
Yes i like the celebrity
What is the company?
Fed Ex
Who is the target audience:
Adults who would use the service
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor because the employee is so loyal
How were camera shots and editing used to enhance the message?
They made the commercial more dramatic
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
Yes because it was almost like a satire
What is the company?
Dodge
Who is the target audience:
Men of driving age
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and action
How were camera shots and editing used to enhance the message?
It was used to show how powerful the truck is
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yes it was in my target audience
What is the company?
Gatorade
Who is the target audience:
People who are sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity with action
How were camera shots and editing used to enhance the message?
They made it seem as if jordan was sweating gatorade
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yes because i like sports
What is the company?
ESPN
Who is the target audience:
sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message?
Used to show confusion
What is the slogan/message for the company?
this is sportscenter
Was the message effective? Why or why not?
Yes the commercial used a lot of sports figures
What is the company?
H&R Block
Who is the target audience:
Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and humor
How were camera shots and editing used to enhance the message?
used quick camera shots to tell backstory
What is the slogan/message for the company?
Dont give bad advice
Was the message effective? Why or why not?
Yes the commercial was good b/c of willie nelson
What is the company?
Bud light
Who is the target audience:
beer drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
to show some backstory
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
yes it was funny
Playstation
Who is the target audience:
mostly younger male gamers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor along with action
How were camera shots and editing used to enhance the message?
The camera used short cuts to make the commercial somewhat more suspenseful
What is the slogan/message for the company?
Live in your world play in ours
Was the message effective? Why or why not?
Yes it was effective because a football video game was being advertised during a football game
What is the company?
Budweiser
Who is the target audience:
beer drinking football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
use the replay shots
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
It was effective because the commercial was funny and involved football
What is the company?
Chrysler
Who is the target audience:
women of driving age with money
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity to endorse their product
How were camera shots and editing used to enhance the message?
they made everything seem dramatic and sleek
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?
not for me because i would drive a truck
What is the company?
Pepsi Twist
Who is the target audience:
Teenagers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
they used a celebrity and humor
How were camera shots and editing used to enhance the message?
used camera shots to show more suspense
What is the slogan/message for the company?
A twist on something good
Was the message effective? Why or why not?
Yes i like the celebrity
What is the company?
Fed Ex
Who is the target audience:
Adults who would use the service
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor because the employee is so loyal
How were camera shots and editing used to enhance the message?
They made the commercial more dramatic
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
Yes because it was almost like a satire
What is the company?
Dodge
Who is the target audience:
Men of driving age
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and action
How were camera shots and editing used to enhance the message?
It was used to show how powerful the truck is
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yes it was in my target audience
What is the company?
Gatorade
Who is the target audience:
People who are sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity with action
How were camera shots and editing used to enhance the message?
They made it seem as if jordan was sweating gatorade
What is the slogan/message for the company?
Is it in you
Was the message effective? Why or why not?
Yes because i like sports
What is the company?
ESPN
Who is the target audience:
sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity and humor
How were camera shots and editing used to enhance the message?
Used to show confusion
What is the slogan/message for the company?
this is sportscenter
Was the message effective? Why or why not?
Yes the commercial used a lot of sports figures
What is the company?
H&R Block
Who is the target audience:
Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and humor
How were camera shots and editing used to enhance the message?
used quick camera shots to tell backstory
What is the slogan/message for the company?
Dont give bad advice
Was the message effective? Why or why not?
Yes the commercial was good b/c of willie nelson
What is the company?
Bud light
Who is the target audience:
beer drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
to show some backstory
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
yes it was funny
Wednesday, February 3, 2010
Definition:
Define “Journalism” in 1-3 sentences.
Telling of current events that are newsworthy through Internet, radio, newspapers, magazines and television.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1 Timeliness- we care about things that are happening now. The Haiti earthquake.
2. Significance- the more people that the news effects the more newsworthy it is. 9/11
3. Unusualness- people like to hear stories that they havent heard before. Hurricane Katrina
4. Prominence- we care about famous or important people. Britney Spears gets a haircut
5. Proximity- we care about things that happen close to us. Vikings in the playoffs
6. Human Interest stories- make people feel good. Tyler cropsey story
What are the advantages of print journalism?
1. You have the control of when to read
2. You have control over what type of news you get
3. Has alot more detail than broadcast media
What are the advantages of broadcast journalism?
1. Video/audio brings stories to life
2. Much more updated that print media
3. Broadcast journalism is much more accessable
Why has online journalism (convergent media) become so popular?
It brings together the advantages of both broadcast and print media
Define “Journalism” in 1-3 sentences.
Telling of current events that are newsworthy through Internet, radio, newspapers, magazines and television.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1 Timeliness- we care about things that are happening now. The Haiti earthquake.
2. Significance- the more people that the news effects the more newsworthy it is. 9/11
3. Unusualness- people like to hear stories that they havent heard before. Hurricane Katrina
4. Prominence- we care about famous or important people. Britney Spears gets a haircut
5. Proximity- we care about things that happen close to us. Vikings in the playoffs
6. Human Interest stories- make people feel good. Tyler cropsey story
What are the advantages of print journalism?
1. You have the control of when to read
2. You have control over what type of news you get
3. Has alot more detail than broadcast media
What are the advantages of broadcast journalism?
1. Video/audio brings stories to life
2. Much more updated that print media
3. Broadcast journalism is much more accessable
Why has online journalism (convergent media) become so popular?
It brings together the advantages of both broadcast and print media
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